Elles Rodenburg is the founder and creative director of Days of Bloom, a Dutch wallpaper and design brand where creativity, atmosphere, and meaning come together. Driven by her love for nature, color, and historical patterns, she designs exclusive patterns and collections each with its own story and character.

Her inspiration comes from daily life: flowers blooming unexpectedly, walks in nature, travels, and small moments of wonder that later find their way into new designs.

What makes Days of Bloom special is the combination of design and social impact. Through Bloom Together, Elles collaborates with women in India on creative development, empowerment, and fair opportunities. Within the growing print & pattern team, drawings, paintings, and designs are created that not only contribute to new collections but also provide space for personal growth, talent development, and connection.

For Elles, creativity goes beyond just designing beautiful products. She believes that beauty can connect people, tell stories, and mean something valuable in the lives of others. From this vision, Days of Bloom grew into more than just an interior brand—a place where craftsmanship, creativity, and meaning converge.

“Creativity has the power to bring hope, growth, and connection”